Background

A leading regional healthcare provider sought a unified brand narrative and visual system to build trust and improve lead capture.

Goals

• Align brand strategy and tone of voice
• Establish reusable visual and content standards
• Coordinate website and social content matrix to improve conversion

Approach

1. Brand strategy & identity

   • Brand proposition and core information architecture (Who/What/Why/Proof)
   • Visual system: colors, typography, and UI components

2. Website & content matrix

   • Site IA and conversion path design
   • Content matrix: education/services/authority/events

3. Launch & optimization

   • KPI dashboard: impressions/leads/appointments/visits
   • Data-driven A/B tests and iterative updates

Outcomes

• Website CVR +28%; key department inquiries +19%
• 1.2M+ cumulative impressions; rising brand search volume

Note: Sample content; replace with real project details.