Background

A key hospital doctor aimed to build personal professional influence and handle online consultations and brand collaborations.

Goals

• Define positioning and differentiated track
• Establish content methodology and standardized scripts
• Achieve a 0→1 cold start within 3 months

Solution

1. Positioning & content map

   • Define persona, core themes, and extensions
   • Build a four-quadrant structure: education, services, reputation, events

2. Production cadence & live playbook

   • Weekly short videos + monthly live sessions with SOP
   • Script templates and shooting/editing standards

3. Conversion & growth

   • Unified consultation entry and private domain retention
   • Iterative topics via analytics (completion/engagement/saves)

Outcomes

• 45+ pieces in 12 weeks; 800k+ cumulative impressions
• Live consultation conversion rate 8–12%; 3 brand collabs

Note: Sample content; replace with real project data.